amazon
mindset
You need an Amazon mindset to fuel and inspire your Amazon-first approach.
Consultancy
Understanding that e-Commerce success follows a different path, and a rather unfamiliar one at that, Etopia Consultancy can help identify, create and implement a winning e-Commerce strategy.
Menu
Focus on Amazon
Amazon is not just another sales account or marketing platform; it’s a formidable marketplace with the boundless ability to propel your brand. It should not be treated as just another marketplace to sell your goods on. Amazon has to be forefront and centre when planning out your e-Commerce strategy as a whole. You need an Amazon mindset to fuel and inspire your Amazon-first approach. At Etopia we love all things Amazon.
The Hybrid Model is a concept that has been around for many years but has become a more favourable way of working with Amazon in recent years. It’s important for brands to think more critically about their approach to selling on Amazon.
With the Hybrid Model, brands can enjoy the best of both Vendor and Seller Central worlds and it gives you more scope and freedom. Brands have a variety of options available to them, both practically and strategically. However, you have to meet the criteria of being a vendor on Amazon, and you also need to manage a Seller Central account full time.
Historically, brands have placed all their eggs in one basket, either by selling exclusively through Vendor or Seller Central. However, a sound Amazon retail model is a hybrid one. It places you as a brand in an advantageous position where you have a great tool at your disposal in challenging situations. You don’t have to conform to just one way of doing things. If you are unsure about which platform is best for your brand or how the Hybrid Model will affect your business, we can help with your critical strategic decisions.
The Hybrid Model
Coaching
As ex-Amazonians, we are focused exclusively on helping brands manage and improve their Amazon and e-Commerce sales channels. We have worked with many clients across every market and vertical in both Vendor and Seller Central. To keep up with Amazon, you have to have your ear on the ground, and we are fortunate enough to be in the know about developments in the Amazon world before most. We are lead Amazon Advertising strategists because we understand the entire customers’ buying journey, starting from the initial intention search right up until consumer feedback.
Not all Amazon Account Managers are equal – some are fantastic at the brilliant basics, and there are those that love the analytics! Growing strategically with Amazon will mean that some of your existing teams will need coaching and training. Often important areas of Amazon are overlooked, and having professional Amazon experts aid in training can result in your team remaining fresh and relevant to the challenges Amazon imposes.
Whether you want to expand your product line, prepare for those dreaded terms negotiations, enlarge your Amazon territory, or pivot your e-Commerce strategy, we can help. You will have access to an ex-Amazonian, who is a strategic commercial thinker, with 13+ years of experience on the Amazon marketplace. The entire Etopia team has demonstrated experience selling profitably on Amazon, and we are looking forward to imparting our knowledge to our clients.
More brands are tempted to use Amazon as a sales channel. However, sustainable success on Amazon requires a systematic strategy. Whether you want to improve your product listings, advertising campaigns or Brand Store, our experienced team can assist. We will place our objective experts in the middle of your business to thoroughly assess its inner workings. Once we have a clear idea of your internal structure, we can get to work on providing strategic recommendations with a clear path to business success.
We tailor our consultancy services to your brand’s unique goals. Our team will invest the time to learn your business to drive real results in a personal, hands-on way. Alternatively, should you have the right team in place, we will furnish you with a well-defined strategy that will position you optimally to supercharge your future growth on Amazon.
Strategic Consultancy
International Expansion
The pandemic has realised exponential growth for Amazon, and businesses will be wondering how to expand their brands across Amazon’s marketplaces globally. Diversifying into Europe or growing from Europe into the US can be daunting. From multiple tax legislations to warehouse scoping, there are numerous factors and processes to be managed. At Etopia, we have launched many brands globally and aided their expansion plans. We have partnerships with great Amazon warehouses and have scoped the best companies to collaborate with.
Localising and adapting to each individual market is vital. This involves meeting regulatory standards and speaking to your customers in their language. It also requires making sure there’s a clear market gap to fill and that you’re really considering the needs and wants of your new customers. Etopia will help you lay the strategic foundation of your cross-border e-Commerce expansion to get your brand to dominate in these markets.
Recruitment for candidates with an Amazon skillset is a challenging area. Post-pandemic, people with Amazon experience are in high demand, and as a result, salary expectations have also soared circa 20%! Companies wanting to expand their teams will have to invest. With lots of candidates able to discuss the brilliant basics on Amazon, it is tough to recognise the candidates that can strategically create and implement winning Amazon business plans. Or maybe it’s time to review and rewrite job descriptions for the vacancies you currently have in your e-Commerce team.
Working collaboratively with RE:DISCOVER – a specialist e-Commerce recruitment agency – we’re able to cut through the “Amazon” noise to find the perfect team for your business.